Insurance Industry Email Open Rate
The average click to open rate ctor.
Insurance industry email open rate. The most opened emails are related to government with an open rate of 28 77. With a 27 62 open rate emails about religion came in third. Read the best email statistics sources to benchmark your email campaigns in your industry sector. For instance if you compare the open rates of this week s email send to last week s email send both to the same lists it might give you some insight since the variables are somewhat controlled.
The average open rate for all industries we analyzed is 21 33. That s a pretty big difference. Overall email open rates were slightly lower compared to rates in previous quarters according to epsilon s analysis of 13 5 billion emails during a period from april 2018 to june 2018. We share open rate numbers by industry by device by out send time and more all backed by research from 50 email marketing statistics to help you increase email open rates.
How to improve your email open rate. You can get value out of open rate as a metric if you use it as a comparative metric. The average bounce rate. Over the last 8 years our average open rates for all users sending insurance email newsletters have hovered around 20 21 consistently so that s likely your best barometer.
The average unsubscribe rate. When determining the success of an email marketing campaign insurance companies need to consider their open rates click through rates click to open rates bounce rates and unsubscribe rates. Below are the 2018 averages for open rate ctr unsubscribe rate and bounce rate for email marketing campaigns by the architecture industry. With our unique case study we show you how we earn an average 40 email open rate for every single email we send based on over 99 000 emails sent.
Depending on what research you read one might say 14 is the average for the insurance industry where another might say 22 is the average for the financial industry. Average insurance industry benchmarks. For example constant contact reports that the average open rate for companies in the education industry is 25 54 whereas the average open rate in the marketing advertising industry is 14 56. During q2 of 2018 email open rates averaged 31 2 compared to 33 8.
We found that the average open rate across all industries is 20 94. What s a good average open rate for email. These rates can vary depending on the subject line and the relevancy of the subject matter for subscribers but we found an average open rate of 17 80. Email open rate is the percentage of the total number of subscribers who opened an email campaign.
Emails sent by hobbies entities come in second with a 27 74 open rate.
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